Trailblazing the future of Philippine customer experience

March 21, 2024 | 8:00 - 17:00 PM | Shangri-la the Fort, BGC

In the Philippines’ consumer world, customers want to connect with companies on a whole new level which opens a lot of opportunities for businesses in various industries in the CX market. Businesses must attain these opened doors as the country is a huge part of Asia’s growing consumers.

Indulge yourselves with knowledgeable insights from thought leaders from different sectors in the field of customer experience. Be a part of rockbird media’s first ever Customer Experience Summit Asia 2024 right here in Manila on March 21, 2024.

Chief Operating Officer
Enchanted Kingdom
Cynthia Mamon
Chief Experience Officer
GoTyme Bank
Chief Experience Officer
Metro Pacific Tollways Corporation
Venn Jude (VJ) Francisco
Head of Customer Experience
CX Design Head
AIA Philippines
Eduardo Que Firmalo
Frankie’s New York Buffalo Wings
VP and Head – Customer Care Group
Erville Magtubo
AVP-Client Engagement & Solutions Group
UnionBank of the Philippines
Director for Marketing and Patient Experience
Asian Hospital and Medical Center
Customer Experience Lead (APAC)
Emma – The Sleep Company
CIO and Data Privacy Officer
Pilipinas Shell Petroleum Corporation
Cecile Perez Tizon
Sales Director, South APAC
Associate Vice President
Tier One Entertainment
Brian Dacanay
VP Sales, Asia
Alex Koshy
Sr. Director, Sales
Deepak Mongia
Account Executive
Abigail Anthony
Lawrence Fauvez
Solutions Engineer
Senior Industry Executive, APAC
Lakshmi Sasidharan
Solution Consultant
Juan Miguel S. Cruz
Chief Operating Officer
DSource Inc.

In the surge of digital technology and consumers’ changing behaviors, it is crucial that businesses must catch up in giving the best experiences for their customers. According to a study, the Philippines’ CX market is quickly growing since the SEA region is looking forward to becoming a $1 trillion digital economy by this year, giving remarkable opportunities for businesses in various industries. Businesses must up their CX strategies to foresee how their company is likely to function in the next few years, considering that 52% of customers would switch to a company’s competitor after one bad experience. Compared to other Asian markets, the Philippines has more potential and is becoming widely known as the “new emerging-market middle class” and being a huge part of Asia’s growing consumers.

Customer experience should not just be about customer retention and satisfaction. It’s putting them first while exceeding their expectations. With commendable industry leaders in the field of customer experience, it’s about time to see through the customer’s eyes in transforming the directions of the CX landscape in rockbird media’s first ever Customer Experience Summit Asia 2024.


CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit

Uniphore is the global leader in Conversational Automation. Every day, billions of conversations take place across industries — customer service, sales, HR, education and more. Whether they are human to human, human to machine or machine to machine, conversations are at the heart of everything we do, and the new currency of the enterprise. At Uniphore, we believe companies that best understand and take action on those conversations will win. We have built the most comprehensive and powerful platform that combines conversational AI, computer vision, emotion and tonal analysis, workflow automation, and RPA (Robotic Process Automation) with a business-user-friendly UX in a single integrated platform to transform and democratize customer experiences across industries.

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.


Dotdigital is a leader in customer engagement technology and is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform empowers 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, web chat, push notifications, social and more. Dotdigital is a global company with APAC offices in Singapore, Sydney, and Melbourne with more than 350 employees, serving companies of all sizes and in all verticals for more than 20 years. Dotdigital’s B2C and B2B enterprise and SME clients include Converse, Swanndri, Jurlique, Singapore Post, Sennheiser, Coach, Kipling Asia, and Nespresso.

Pre-built and custom-built integrations including Adobe Commerce (Magento), Shopify Plus, BigCommerce, Salesforce and Microsoft Dynamics, allow Dotdigital to share data seamlessly with clients’ CRM, ecommerce and third-party applications – improving the understanding of their customers’ behaviour to develop even more relevant and rich relationships. Dotdigital is Magento’s first and only Premier Technology Partner for marketing automation. Dotdigital is a BigCommerce Elite Partner and has also been chosen to be part of the Shopify Plus Certified App Program, aimed at connecting merchants with best-in-class apps.

DSource Inc. (DSI) is a technology company in the Philippines. For more than a decade, DSI has been helping organizations in the country with their IT needs and digital transformation journey. It empowers its clients by providing solutions in data management, application development, omni-channel communication, smart surveillance, and quality assurance. To help organizations revolutionize the way they engage with customers, DSource Inc. has partnered with Infobip. Being one of the worldwide leading omnichannel solutions provider, Infobip will elevate your customer experience to new heights and make interactions with your brand seamless, personalized, and unforgettable.

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in New York, Emplifi partners with major social media networks and digital platforms, including Google, Meta, LinkedIn, X, TikTok, and Snapchat.


For two decades, Jumpstart Commerce has been helping businesses in the Asia Pacific region grow bigger and faster. Jumpstart provides a comprehensive suite of services for Shopify Plus merchants, delivering end-to-end solutions that are tailored to each business’s needs. Our team of experts offers a range of services, including ecommerce strategy, website design and development, and ecommerce marketing automation. We believe that every business deserves the opportunity to grow and thrive, and we are dedicated to providing the support and resources they need to do so.

At Jumpstart Commerce, we understand that the world of ecommerce can be complex and overwhelming, which is why we strive to make it easy for our clients to navigate. We work closely with each client to understand their unique goals and needs, and we develop customized solutions that are tailored to their specific business.

Our team is passionate about helping businesses reach their full potential and we are committed to delivering results that exceed expectations. If you’re ready to take your online presence to the next level, we invite you to contact us to learn more about how we can help you succeed.

TruVisor is a visionary distributor in Asia, with offices in Singapore, Malaysia, Indonesia, Thailand, Philippines, India, and Vietnam. Established in 2008, with over 100 successful enterprise projects in the region, we help businesses digitize, automate, and secure their IT and business operations.
We focus on solutions for cloud security, digitalization and automation, asset intelligence, identity security, and data management and protection. Our solutions empower partners to transit into cloud-based services to reduce cost and expand the managed service portfolio. Our experience, expertise, and partner network enable us to help clients thrive in the digital age and operate efficiently and securely.

Freshworks was founded in 2010, offering a fresh approach for business software that continues to the current day: making it fast and easy for businesses to delight their customers and employees.
Freshworks built a simple yet powerful integrated all-in-one solution that unifies domains not typically seen together – IT, Service, Support, Sales, Marketing – such that mid-market and enterprise companies couldn’t help but see the value and they now make up a sizable portion of our business today.
Freshworks’ products span three broad categories:
● Customer Support ● IT and the Employee ● Experience and Sales & Marketing


(The fees are for the end-user companies only and not applicable for sponsors/vendors)


“Rockbird Media did a great job in organizing the event, gathering the best speakers and providers, and in making the booth experience / gamification fun for the participants.”

- RCBC Philippines

“Generally satisfied with how the event was handled. I appreciated that all sessions started and ended on time.”


“The event was well-planned, and implementation was great. As a participant, I am happy with how the event went, from the registration, up to the last day of the event. Kudos on rockbird media for staging a successful Retail & E-commerce Summit. Hoping to be able to join your future events again.”

- Goldilocks Bakeshop Inc.

“Well organized. I loved how the organizers treated the participants like we’ve known them for some time now and that they know each of us.”

- Babymama, Inc.

“The event organizers have exceeded my expectations, from the set up, to the quality of the speakers, time duration and food.”

- Levi Strauss Philippines

“I’ve been attending other events before but this is the first time I encountered Rockbird Media. So far so good with the event. I feel there’s a fresh and modern approach you are providing.”

- Authentic Caps Distribution, Inc. /
New Era Cap Philippines

“Such an incredible event organized by a great organizer. It was fun and knowledgeable. Very time specific, did not waste any of our time.”

- Rare Global Food Corporation
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